Cycling in Rio De Janeiro, BR
How could Rio De Janeiro come together through cycling?
*this project was done by our parent company PosadMaxwan before setting up our new spin-off Healthy City Global*
PosadMaxwan and TC Urbes developed a spatial strategy for the citywide cycling network in Rio De Janeiro. Apart from connecting new neighborhoods, key priorities were improving the recognizability of the network, creating new public spaces, cycling racks, bike rental locations, and safer crossroads.
A partnership with an advertising company was established to make the project financially feasible. They would invest in the roll-out of the network in exchange for ad space all along the cycling path.